Regional Marketing

Project Description

A Regional Marketing project devoted to increasing the visibility of the vast array of Bay Region Career Education programs as been initially resourced by combining SB 1070, DSN, CTE Enhancement Fund and most recently Strong Workforce Program regional funds. The committee has contracted with MeringCarson, a well known marketing firm and has worked with Public Information Officers across the region to inform the project to ensure it enhances rather than duplicates individual college marketing efforts. The project caught the attention of the Chancellor's Office and efforts are now underway to leverage Bay Region efforts into a broader statewide/system wide CTE Marketing and Branding strategy.

Regional Marketing Tool Kit

The toolkit can be accessed at and enter password CCD!2017